Getting your business found online shouldn’t be a mystery. As your dedicated freelance SEO specialist, I’m here to simplify the process and deliver tangible results that help your business grow. Whether you have a specific project in mind or are just starting to explore the power of SEO, my approach is designed to be clear, collaborative, and effective.
My Process: From Goals to Growth
Unless you come to me with a pre-defined project, here’s how we’ll typically work together to elevate your online presence:
1. Understanding Your Vision & Goals
First things first, we’ll have a conversation about what you want to achieve through SEO. We’ll establish clear objectives and provisional targets, discussing how we’ll track and measure success. This ensures our efforts are always aligned with your business goals. If I’m confident I can help you achieve them, we’ll move forward.
2. Gathering Essential Data
To understand your website’s current performance, I’ll need access to your Google Search Console and Google Analytics (or any other reporting tools you use). If these aren’t set up, don’t worry – we can discuss getting them configured as part of my service.
3. Comprehensive Website Audit
I’ll then perform a detailed crawl of your website using industry-leading tools like Screaming Frog. This helps me identify any widespread technical issues that could be hindering your search engine performance and warrant immediate attention.
4. Gaining Business Insights
To create a truly effective strategy, I’ll ask for relevant information about your business, its model, and your target audience. We’ll also identify your direct and organic competitors to understand the landscape you’re operating in.
5. Developing Your SEO Roadmap
Once I have all the necessary data and insights, I’ll develop a provisional roadmap and a clear statement of work. This will outline the recommended actions to improve your SEO, broken down into key areas:
- Technical SEO Tasks: These focus on the foundational health of your website, ensuring search engines can easily crawl, understand, and index your content.
- On-Page SEO Tasks: This involves optimising the content and structure of individual pages to rank higher for relevant keywords.
- Off-Page SEO Tasks: This covers strategies to build your website’s authority and credibility through external signals, like backlinks.
- Reporting Requirements: If needed, we’ll also define specific reporting needs for broader search performance or for particular projects.
Ongoing Support & Minimum Retainer
For the best chance of improvement and consistent results, my minimum retainer is one day per month. This guarantees you receive:
- Fresh Website Recrawls: Keeping on top of any new technical issues or changes on your site.
- Up-to-Date Performance Dashboards: Clear visualisations of your SEO progress.
- Monthly Performance Reports: Delivered in your preferred format, highlighting key metrics and achievements.
- Strategic Recommendations: Expert insights and next steps to keep your SEO efforts moving forward.
To find out all the ways I can help you, please refer to my guide on ways of working.
Ready to discuss how SEO can transform your online visibility? Book a free consultation.
Sam Park SEO 