I offer a range of specific definable services that result in a tangible deliverable, including but not limited to the following.
Technical SEO audits
A complete deep crawl of your website using industry leading tools, with full descriptions of the issue, the opportunity, instructions on how to make changes and with issues sorted by importance and ease to prioritise business impact. Make sure your site is fast, accessible and friendly to both users and bots.
Covers topics like response code errors, sitemaps, canonicals, pagination, Hreflang, JavaScript, structured data, accessibility and page speed.
AI readiness report
A detailed report from cutting edge tools on the current technical state of the site’s agentic readiness alongside strategic recommendations on non-technical elements for success in the agentic future. The agentic web is here and making sure they can access and understand your website is crucial.
Content audits
An analysis of the current on-page SEO set up to highlight weaknesses and source opportunities on key page templates. Helping you decide which content to cull, which content to create and insight in how to maintain your content efficiently in the future.
Covers page titles, meta descriptions, H1s, semantic headers, body copy, images and video, gap analysis, content roadmaps and content management.
Off-page audits
A review of issues and opportunities around the client’s backlink profile, SERP appearance, review sentiment and appearance across all other search surfaces. If you want to be cited in search, consensus about your brand reputation and consistent messaging are key.
Competitor analysis
A gap analysis comparing your website to two named competitors. Looks at the key technical, on-page & off-page gaps and opportunities. Giving you insight on how hard you have to paddle and in which direction.
E-E-A-T review
An analysis of the expertise, experience, authority and trust displayed on each page template (max 10), with actionable recommendations on how to improve your E-E-A-T scores, making your site a more trustworthy and citable source.
Structured data review
A debug of existing structured data with actionable insight on how to fix broken syntax, a gap analysis of missing types and a roadmap of where to add them.
Internal linking review
Takes the internal linking elements from the technical audit (response code errors, sitemaps, canonicals, pagination, hreflang) and layers on top recommendations for missed internal linking opportunities, anchor text, link equity mapping and scalable internal linking logic recommendations.
Topical research
The creation of a keyword/topic universe for your brand. detailing current performance for existing ranked keywords and currently untapped opportunities.
Roadmap creation
The creation of a 3/6/9 or 12 month SEO roadmap based on existing data or other commissioned deliverables, prioritising work by impact and effort to surface changes that are most likely to benefit conversion and revenue.
Consultancy and training
An SEO sound board for meetings, burning questions or second opinions or a helping hand to upskill existing team members.
SEO-led project management
A short-term SEO secondment that helps link your dev, brand and content teams to make sure everyone is pulling their weight on the roadmap in an SEO-friendly way.
Most services can also include implementation of the recommendations providing the correct access is given and depending on the technology stack used. Services can also be blended and combined to give you the output you desire. Bespoke services not listed can also be requested.